Session 6 – Identify the right companies, define your customer segments, the way you interact and the channels you use to interact
Tips to create a Target List Companies:
- Write them down (word, excel, notebook),
- It is a fluid list, so a document you wish to reflect upon every few weeks to add new companies/organizations and to strip out ones you don’t want to work with anymore
- google “companies similar to” and see what pops up.
- discuss the list with your network to see who could help you to get referrals.